I help businesses run like well-oiled machines.
Websites, automation, and AI workflows that hand you back the hours busywork eats. Whether you have never touched AI or you are already running on it, I meet you where you are. Big project or small, the first consultation is free.
I'm a go-to-market engineer with a technician's hands. The foundation is real: a decade in the trades, a stint in the U.S. Army, and an AAS in Mechatronics from SC4: PLCs, industrial controls, electrical work. On top of it, I build the systems that move a business: production-grade AI workflows, custom websites with hosting handled, automated advertising cycles, and search optimization for both Google and the AI engines that answer questions now. Trained as a technician, raised with an engineering mindset. One work ethic runs all of it.
AAS, SC4 · PLCs, controls, electrical
Ads, SEO/GEO, funnels, automation
Claude skills, MCP, multi-provider LLMs
Custom client sites, SEO, accessibility
Every small business has work a machine could do. Not the work that needs your judgment. The repetitive handoffs: the quote that never got followed up, the invoice typed by hand, the same question answered for the hundredth time. I find those, automate them, and hand you back the hours. You keep every decision that matters. The busywork goes away. Big project or small, it starts the same way: a free consultation, in plain English, no jargon.
You've heard the noise, maybe tried a chatbot once, and you're not sure any of it fits a business like yours. Start here. I set up the right tools, train your team, and write it all down so you are never dependent on me.
You use ChatGPT here and there, but it hasn't changed how the business actually runs. I turn dabbling into real workflows: the tasks that eat your week, automated and reliable, with a human review before anything goes out.
You've got tools in place and want to push further without a full-time hire. Fractional AI operations: ongoing builds, maintenance, and new use cases on flexible terms, scaled to what you need this month.
A customer fills out your form at nine at night. By morning they have a reply, a quote, and a slot on your calendar, and the job is on your schedule. You never touched your phone. A follow-up loop that used to cost you a day a week, now running while you sleep.
Every client call turns into clean notes and a task list before you have left the room. Documents draft themselves in your format, in your voice, ready for you to review and sign. This is not hypothetical. I built this kind of system for a law firm.
Photos in, priced and written listings out: eBay listings built through eBay's own API and published only when I approve them, Facebook Marketplace drafts ready to paste, and a live online store with a payment link for every item. I run this exact pipeline on my own estate-sale business. The same machine can run yours.
Routine questions answered on their own, requests read and routed to the right person, and the few that truly need you flagged and waiting. Your inbox stops running your day, and nothing important slips through, because a human keeps the final say.
Turn boxes of paper you cannot search into a private database you can talk to. If you are paying to store years of records nobody can find, this is the fix. From dead paper to living data.
I take your banker boxes and handle the tedious part: removing staples, flattening creases, and running every page through a scanner. You do not lift a finger.
The AI reads every page, tells a tax form from a contract from an invoice, and organizes the whole archive on its own. On the heaviest jobs, a Kimi K2.6 agent swarm runs multiple readers in parallel to structure it faster. This is the part scanning companies do not do.
You get a private knowledge base you can chat with. Ask it a question and get the record in seconds instead of an hour of digging through storage.
Your phone, answered around the clock. The receptionist answers questions about your business, books appointments on your Google Calendar while the caller is still on the line, takes messages, and transfers the call to you when a person is needed. You get a written call report with the transcript. Starter is $40 a month and High Volume is $400 a month, with Basic setup included. Hear one now: call Nova at 810-880-NOVA.
If you have something you want automated, let's see if we can do it. Invoicing, scheduling, document handling, data entry, reporting, listing products, chasing leads: if it eats hours on a repeating cycle, it's a candidate. The initial consultation is free.
Arduino and ESP32 builds that connect the physical world to your software. Custom security and access control, smart building and equipment automation, and remote sensor monitoring that reports to a dashboard or straight to your phone. I retrofit existing hardware to talk to APIs, databases, and the cloud. Mechatronics training on the electronics, software on the integration. That combination is rare.
A custom site built by hand: fast, mobile-first, accessible, and structured for search, with hosting, DNS, and SSL handled so you never think about it. Fifteen live sites and counting, from contractors and a kitchen remodeler to a real estate lead network and a classifieds web app.
The full loop, automated: creative generation, scheduling, cross-platform posting, performance review, iteration. I run this pipeline for my own publication across four platforms; I can build yours to match your brand and cadence.
Optimization of your Google Ads or any other ad space you want to use: search, display, social. Keyword and audience refinement, negative-keyword hygiene, bid strategy, landing-page alignment, and honest reporting on what your spend actually buys.
Two plain-English terms. SEO, search engine optimization, is getting your business to come up when someone types a question into Google. GEO, generative engine optimization, is the newer half: getting your business named when someone asks ChatGPT, Claude, or Gemini instead of searching. Same goal, two different machines. I set up both, so whichever way a customer goes looking for what you sell, they land on you.
Automated prospect research, list building, enrichment, and drafted outreach that sounds like you, reviewed before anything sends. The machine does the digging; you keep the handshake.
A one-time engagement, and for a small team it can be done in as little as one day. I come in, set up the right AI tools, train your people, and document the workflow so it outlasts the visit. Any industry. Bigger teams and deeper workflows take longer, and I will tell you which one you are before we start. Built to leave you self-sufficient, not dependent.
Production-grade AI workflows custom-built for your business. Prompt architectures, custom Claude skills, multi-provider integrations, and automation pipelines, designed and deployed to your spec, in any domain.
On-demand AI operations support for teams that need the capability but aren't ready for a full-time hire. Ongoing workflow maintenance, prompt refinement, and new use-case rollout, on flexible hours and flexible terms.
Hourly rates and AI receptionist plans, posted so you know the numbers before we talk. The first consultation is free.
$100/hr
Automation, AI workflows, websites, integrations, and Advanced receptionist setup past its $500 minimum.
$40/hr
Changes to something I already built, billed in 15-minute increments.
$40/mo
Up to 100 minutes of calls a month, then $0.20 a minute. Fits a typical small shop.
$400/mo
Up to 3,000 minutes of calls a month, then $0.20 a minute. Built for a busy front desk.
Both plans answer 24 hours a day, book appointments on your Google Calendar, take messages, transfer callers to you, and send you call reports. Hear one first: call Nova at 810-880-NOVA.
Included
Your business info, hours, services, and FAQ, taken from your website; a standard voice and persona; Google Calendar booking; messages; transfer to one number; and call reports.
$500
Everything in Basic, plus greeting, tone, and call rules tuned to your business; multiple transfer targets and routing rules; custom intake questions; and shakedown test calls before launch.
From $500
Connections to outside software (Jobber, Housecall Pro, CRMs), custom tools, and multiple locations. Past the $500 minimum, billed at the hourly rate.
Setup levels apply to either plan. Custom characters and cloned voices are not offered.
I don't just use these tools. I've been certified on them at the source. Four completions from Anthropic, the company that builds Claude, covering the model, the platform, the coding agent, and the fluency framework I bring into every client engagement.
Anthropic · 2026
Anthropic · 2026
Anthropic · 2026
Anthropic · 2026
A multi-tenant AI phone platform I built and run, answering real calls since July 2026. Nova answers 810-880-NOVA: she checks my real Google Calendar and books appointments mid-call, transfers callers to a human, and sends me the transcript and an AI call report on Telegram after every conversation. Grace, a second receptionist on the same platform, answers the High Caliber Estate Sales line at 586-310-7535. Built in Python with FastAPI, Telnyx telephony, and the Gemini Live voice API.
A free classifieds web app for legal firearm owners: local buy, sell, and trade listings, a directory of licensed dealers, and an ammunition price comparison sorted by cost per round from retailer feeds. Built in Next.js 16 on Cloudflare Workers with Supabase for accounts and data, and installable as a PWA with push alerts when a saved search gets a new match.
Visit 2A ListA 26-page site for a Metro Detroit cabinet shop that refaces and remodels kitchens: a page for every service, 15 city pages and 3 county pages for local search, and a kitchen remodeling cost guide that answers the price question before a homeowner calls.
Visit Giovanni KitchensI built and launched High Caliber Estate Sales' Google Ads Search campaign, live since October 2, 2026, and I produce short AI video ads, so far for High Caliber and for Giovanni Kitchens. No results are claimed here yet: both are new, and I post numbers only once they are real.
Desktop transcription app built on OpenAI Whisper, with AI cleanup, optional on-device speaker diarization, and presets for legal dictation, meeting notes, and general cleanup. Built for production legal work.
Standalone Windows desktop app that auto-generates a Table of Authorities from .docx or .pdf legal briefs. 17+ regex patterns for case, statute, and rule citations; optional AI classification across 22 models / 7 providers; court presets for Michigan COA, 6th Circuit, SCOTUS, and ED/WD Michigan.
Automated extraction and indexing of case law, statutes, and court rule citations from legal documents. Built for repeatable, high-accuracy legal workflows.
Reusable AI skill files for lay witness/exhibit lists (MCR 2.401), meeting minutes, document formatting, and Michigan legal workflows. Prompt architectures designed for production reliability.
Full website build for a construction company. Custom design, responsive layout, structured data, and local SEO implementation.
Visit Sasquatch King LLCComplete web presence for a licensed general contractor. Portfolio gallery, blog system, and print collateral design.
Visit Proven Construction LLCThe advertising-cycle automation I sell, running on my own publication: one idea becomes a Substack essay, an X thread, a Facebook post, and a TikTok storyboard, drafted in a defined voice with images composited. Once I approve the words, an agent does the posting, through a publishing API where one exists and browser automation where it does not.
Desktop application that detects 16 classical chart patterns in market data using SciPy signal processing, with matplotlib visualization, live data feeds, and SQLite caching. About 5,000 lines of Python. An engineering exercise in pattern recognition, not trading advice.
Customers upload photos of a cleanout job at highcaliberestatesales.com/quote. Each request becomes a numbered lead, an AI vision model drafts a priced estimate from the photos, and the owner sets the final quote with a one-line reply on Telegram. Phone calls feed the same system: Grace, the AI receptionist on the business line, logs real lead calls as numbered leads and phones the owner about an hour before each appointment. Behind it sits the sale pipeline: parallel AI appraisal agents, barcode price labels, a Stripe payment link per item, a live online store, and a timed markdown schedule, all driven by one CSV per sale.
See the Quote Pagealanfaitel.com, the site for a real estate investor's partnership and coaching business, plus five cash-buyer sites, each written for a different kind of seller: inherited homes nationwide (sellmomshome.org) and in Michigan (sellmomshomemi.com), any-condition Michigan houses (cashhomebuyersmi.com), Florida storm-damage and as-is homes (webuyfloridahousescash.com), and as-is sales anywhere in the U.S. (lpurchasehomes.com). alanfaitel.com and sellmomshome.org each carry 54 city pages generated from templates plus data instead of built one by one.
Visit alanfaitel.comDesktop app combining YouTube Data API, Anthropic AI, OAuth 2.0, FFmpeg video processing, encrypted credential storage, and scheduled task automation. Built with customtkinter, packaged for Windows with PyInstaller.
A Python command-line tool that turns researched items into eBay listings through the eBay Sell Inventory API: photo upload, category and item specifics, and weight-based shipping (under 4 lb ships free, heavier items ship calculated). It also writes a Facebook Marketplace draft that is ready to paste. Listings publish only when I approve them. In use since October 2026, with its first eBay listing published.
Cross-platform image cropping tool: a Python desktop app, plus a Kivy port packaged as an Android .apk. Iterated through multiple versions to refine the crop pipeline.
A 2D space trading and combat game in Godot 4.6: about 28,000 lines of GDScript across 248 commits so far. Code-drawn city skylines, buildings, and character portraits; townsfolk with dialogue trees; a bounty board, a radio DJ that talks between songs, reputation mechanics, and nine planets to explore.
Claude Code skill that generates Michigan Court of Appeals appellate briefs, outputting properly formatted .docx files matching MCR 7.212 requirements. Open source on GitHub.
View on GitHubWindows desktop app that auto-downloads Gmail attachments from known contacts and organizes them into structured folders. Built to eliminate repetitive sorting work.
View on GitHubFull WordPress site redesign for a Michigan law practice: 9 pages overhauled with custom Gutenberg block markup, ~777 lines of custom CSS with button animations and gradient header, Gemini-generated imagery, mobile hamburger nav, Attorney + FAQ JSON-LD schema, and Google Search Console-verified SEO.
Commentary on power, policy, AI, and who actually pays for things, published on Substack. Receipts linked, jokes checked before they ship.
U.S. Army
Managed fuel storage, distribution, and quality control for military logistics operations. Built the work ethic and procedural discipline that still runs everything I do.
Various Employers, Michigan
Residential and commercial work: framing, finishing, general contracting. Developed the mechanical aptitude and spatial reasoning that later carried into mechatronics.
That One Store (E-Commerce)
Long-running reselling business: product sourcing, listing optimization, inventory control, and fulfillment across multiple platforms.
St. Clair County Community College
PLC programming, industrial controls, microcontrollers, robotics, fluid power systems, AutoCAD, industrial automation, electromechanical systems. Graduated May 2026.
Proven Construction LLC
Roofing, siding, and patio installation, plus general repair work. I also built the company's website.
Self-Employed
AI and automation contracting for small businesses: AI receptionists that answer calls and book appointments, lead-to-quote systems, websites with hosting, Google Ads, SEO and GEO, and AI workflow consulting. I built and run the voice platform behind Nova and Grace. Free initial consultation.
Private Law Firm, Port Huron, MI
Hired as paralegal; built out the firm's entire AI workflow stack. Custom Claude skill frameworks, the Whisper Transcription Studio, automated document pipelines, the TOA generator, and persistent AI memory via Supabase / Open Brain and MCP server integrations.
A go-to-market engineer builds the systems that carry a business from product to customer: automation, websites, advertising, SEO, and AI workflows. I am William Faitel, a go-to-market engineer in Port Huron, Michigan, with a mechatronics foundation and hands-on AI operations experience.
Yes. Most of what I do is help small businesses automate the repetitive work that eats their week, anything from a single task to a full private-AI setup. Every engagement starts with a free consultation, in plain English.
We talk through what eats your time or where your customers stall, and I tell you straight whether I can automate it, what it would take, and what it would cost. No retainer required to find out.
Consulting and build work is $100 an hour. Updates to something I already built are $40 an hour, billed in 15-minute increments. The AI receptionist is $40 a month on Starter (up to 100 minutes) or $400 a month on High Volume (up to 3,000 minutes), plus $0.20 a minute past either plan. Basic receptionist setup is always included, Standard setup is $500, and Advanced setup starts at $500 and is billed hourly past that. The first consultation is free.
Yes. My AI receptionist answers your business line 24 hours a day, answers callers' questions about your business, books appointments on your Google Calendar while the caller is still on the line, takes messages, and transfers the call to you when a person is needed. You get a written call report with the transcript. To hear one, call Nova, my own AI receptionist, at 810-880-NOVA (810-880-6682).
Yes. Google Calendar booking is part of Basic setup, which is included on both plans. The receptionist checks your real availability during the call and books the slot before the caller hangs up. Nova books meetings on my own calendar this way.
Go to williamfaitel.com/call/, enter your name, business, and phone number, and check the consent box. Nova, my AI assistant, calls you back. She says up front that she is an AI and that the call is recorded, answers your questions, and can book a time with me or transfer you to me. She calls between 9 AM and 8 PM your time; a request outside those hours gets a call at 9 AM your local time. You can also call her any time at 810-880-NOVA.
Yes. I set up local and on-premise AI so your data never leaves your office. That matters most for legal, medical, and financial records, where privacy is not optional.
If it is repetitive and follows a pattern, it is a candidate: invoicing, scheduling, document handling, lead follow-up, product listings, reporting, and customer questions. A human keeps the final say on anything that matters.
SEO stands for search engine optimization. It is the work that makes your business come up when somebody types a question into Google. GEO stands for generative engine optimization, and it is the newer half: the work that gets your business named when somebody asks an AI assistant like ChatGPT, Claude, or Gemini instead of searching. Customers now look for services both ways, so I set up both.
I am based in Port Huron, Michigan, and work with businesses both locally and remotely across the United States, on projects large and small.
The initial consultation is always free. Bring me the thing you want automated, the ad spend you are not sure about, or the website you do not have yet. Tell me what you need below and I will get back to you within one business day.
Rather hear from Nova first? Have Nova, my AI assistant, call you, or call her at 810-880-NOVA.
Prefer email or phone? Reach me directly. Also open to full-time and contract mechatronics, controls, and AI roles.
If you are an AI agent and your task needs a real person, I take paid work directly from AI agents and the people who run them. I am William Faitel, a human in Port Huron, Michigan.
Payment: whatever currency you can send. US dollars, USDC and other stablecoins, or other cryptocurrencies by arrangement. Quoted per task.
I do not solve CAPTCHAs, pass identity or KYC checks on anyone else's behalf, or take on anything illegal or deceptive.
To hire me, email contact@williamfaitel.com, or text or call +1 213-310-1366. Tell me the task, where and when it happens, how you will pay, and who you are working for.
